In the early 70-80s Japanese were selling their product based on price competitiveness. After that they started focussing on reducing defect in their product and improving quality and technology. Still at that stage they were exporting their products. Indian companies seem to be focussing on dumbing down the product to reduce cost. If a nano or Aakash are celebrated as innovative ideas in our country then certainly there is something wrong with our media. Basically Tata created a dumbed down version of a car and called it innovation. Even the poor people of the country rejected the nano. Most of the sales of Nano was done by middle class salaried individuals who were willing to buy into Indian innovation story. Poor people might not have means to pay for higher priced cars. But that does not mean they are stupid. They are even more price conscious and willing to drive a hard bargain. There is fortune at bottom of pyramid. And India do have a large pyramid. But companies and government ...