Social Media
Using deepfakes will become so easy in few years that people will prefer to interact only with verified accounts or their circle of friends. Facebook, Instagram, twitter will modify algorithm to show only verified accounts. For example people already make reels of famous scenes where they swap hero/heroin faces with their own. It looks funny. Imagine this technology becomes perfect and readily accessible to everyone. When creation will become so easy, then their will be not much to differentiate between good creators.