just in

I have been watching IPL matches at home. And it is simply very good. The 20-20 format is the format which can take the cricket to the world. It is short about the size of a movie. You can watch the game whenever you have free time. Rather to watch one-day game you have to take vacation from office and watching test cricket is out of question for busy people. Of course test cricket and one day cricket have their merits. Test cricket tests the cricketer. It is not only test of skills but also test of endurance. But what is one day cricket. It is mixed test of both. It neither tests skills properly nor it test endurance properly. Batsman can neither hit cricket ball freely always fearing that he can get out. And if he goes the distance then it becomes test of endurance. So 20-20 has made one day cricket obsolete. And cricket administrators do realize this. But ICC is allowing BCCI to make money from IPL, while it is organizing its one day tournaments. And BCCI is organizing IPL which tho...

There was a time when Star Plus used to telecast English serials. I still remember watching the serial about a family which had robot as its member. Then came Kaun Banega Crorepati. And Star Plus has never looked back. But more than KBC it has been Ekta Kapoor who had contributed to keeping star plus as number one channel for a decade. She has completely transformed the television industry. In the process she has targeted the customer segment which tv channel used to ignore i.e. the Indian women. And she has been so successful that this segment which had a small share in viewership has grown to become almost the market itself. As can be attested by your’s truly who had to give up watching CID and horror serials. There were 2 serials at the front of the change Kyunki Saans Bhi Bahu This and Kahani Ghar Ghar Ki. These 2 serials dominated the TRP ratings for a number of years. It was like blue ocean for them. They can keep the loyalty of their viewers with minimum effort. Their formula ...